Listings · Alternatives
What are the best eRank alternatives for Etsy sellers?
Marmalead ($19/month) is the main paid alternative for deeper keyword research; Alura and EverBee add product-research and sales estimates alongside SEO and both have free tiers. If you have moved to Amazon, the equivalent suites are Helium 10 and Jungle Scout. But note eRank already has a free tier and $5.99/month Basic, so most 'alternatives' are step-ups in depth, not cheaper swaps.
Updated August 2026 · Reviewed by the SMB Stack Brief desk
| Tool | Free tier | Entry paid | Why pick it over eRank |
|---|---|---|---|
| Marmalead | Trial only | $19/mo ($16 annual) | Deeper keyword brainstorming/grading |
| Alura | Yes (limited) | Paid (see site) | Product research + SEO combined |
| EverBee | Yes (limited) | Paid (see site) | Sales/revenue estimates + keywords |
| Helium 10 | Yes (limited) | $99/mo (annual) | If you sell on Amazon, not Etsy |
Marmalead, the keyword-depth swap
Marmalead costs more than eRank ($19/month, or $16/month annual) and lacks a permanent free tier, but its keyword brainstorming and letter-grade scoring appeal to sellers who do heavy research. It is a depth upgrade, not a cost saving.
Alura & EverBee, research-plus-SEO swaps
Alura and EverBee fold Etsy product/market research and sales estimates into their SEO tooling and both have limited free tiers, so you can trial them at no cost. Pick them if you want opportunity data alongside keywords rather than a pure keyword tool.
Helium 10 / Jungle Scout, the Amazon swap
If the reason you are leaving eRank is that you have moved to Amazon, the relevant tools are the Amazon suites, not another Etsy tool, see our Helium 10 vs Jungle Scout comparison.
The free baseline nobody should skip
Before paying for any tool, the Etsy Seller Handbook explains how Etsy search, relevancy and quality scoring work, the primary source every paid tool is interpreting. Combined with Etsy's own search autocomplete, it is a free starting point.
Note: Listingtonic is an AI Amazon listing-audit tool, not an Etsy keyword tool, so it is not a direct eRank alternative for an Etsy shop; see the Amazon section above if that is your actual marketplace.
Primary sources
- Marmalead pricing, eRank pricing, Helium 10 pricing, verified August 2026.
- Etsy Seller Handbook, how Etsy search works (primary source).